Last updated: April 2, 2026 · Effective: April 2, 2026
Oro is a personal styling and wardrobe management application operated by Oro Digital Inc., a corporation incorporated under the laws of Canada (Corporation No. 1780273-1), with its registered office in Ontario, Canada ("Oro," "we," "us," or "our").
The Service includes the Oro mobile application, our website at buildingoro.ca, and any related tools, features, or content we make available.
You must be at least 16 years of age to create an account or use the Service. If we become aware that a user is under 16, we will immediately terminate their account and delete their data.
When registering, you agree to provide accurate and complete information, keep your password confidential, and notify us at [email protected] if you suspect unauthorized access to your account. You are responsible for all activity under your account.
You may only create one account. Creating multiple accounts may result in termination of all associated accounts.
Oro provides an AI-powered personal styling platform including wardrobe management, outfit recommendations, style profiling, and curated discovery features. Future versions will include brand partner integrations and shopping recommendations.
Oro uses artificial intelligence and machine learning to generate outfit recommendations based on your wardrobe, preferences, and interactions. You are not obligated to follow any recommendation and may provide feedback within the app.
The current version of Oro is a beta product. Features may be incomplete or subject to change. We do not guarantee the Service will be error-free or uninterrupted.
We may modify, suspend, or discontinue features or availability of the Service at any time without notice. Changes to these Terms (rather than the Service itself) are governed by Section 15. We will not be liable for any modification, suspension, or discontinuation of the Service.
You retain ownership of content you upload, including photographs, clothing descriptions, and style preferences ("User Content").
By uploading User Content, you grant Oro a non-exclusive, worldwide, royalty-free licence to use, store, process, and display it solely to operate and provide the Service to you. We will not sell your User Content or use identifiable photos of you for marketing without your explicit written consent. Any use of your content to improve or train our AI systems requires separate explicit consent, which we will request within the app at the point of collection.
When you choose to upload photos of yourself, we will request your explicit consent within the app before processing those images. We use image recognition technology solely to assist with wardrobe management and outfit recommendations. You may delete your photos at any time through app settings.
You represent that you own or have the right to share your User Content, and that it does not violate any third-party rights or applicable law.
You may not upload or submit content that:
The Service and all related software, algorithms, design, text, graphics, and branding are owned by Oro Digital Inc. and protected by applicable intellectual property laws. Nothing in these Terms grants you any ownership interest in Oro's intellectual property.
We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for personal, non-commercial purposes. You may not copy, modify, reverse engineer, or use the Service commercially without our prior written consent.
If you submit feedback or ideas, you grant Oro a perpetual, irrevocable, royalty-free licence to use them without restriction or compensation, to the extent permitted by applicable law.
Our collection, use, and disclosure of your personal information is governed by our Privacy Policy, incorporated into these Terms by reference. Please review the Privacy Policy to understand our data practices. Consent to data collection is obtained separately through in-app consent flows at the point of collection.
The Service is designed for users in Canada and we make no representations that it is appropriate or available in other jurisdictions. If you access the Service from outside Canada, you do so at your own risk and are responsible for compliance with applicable local laws.
You agree not to use the Service in any way that:
We may terminate your access immediately and without notice for violations of this section.
By creating an account, you consent to receive transactional messages from Oro that are necessary to provide the Service, including account confirmations, password resets, security alerts, and messages required to complete actions you initiate. These messages cannot be opted out of while your account is active.
We may also send you marketing and promotional communications, but only with your separate express consent as required by Canada's Anti-Spam Legislation (CASL). Every marketing message will include a clear and easy way to unsubscribe. You may withdraw your consent to marketing messages at any time by following the unsubscribe instructions in any such message or by contacting us at [email protected].
The Service is distributed via the Apple App Store and Google Play Store. Your download and use of the Service is also subject to Apple's and Google's respective terms of service. You acknowledge that:
The Service may link to or integrate with third-party services not under Oro's control. We are not responsible for their content, privacy practices, or terms. Your interactions with third parties are solely between you and them.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND. TO THE FULLEST EXTENT PERMITTED BY LAW, ORO DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
Oro's recommendations are generated by automated systems for informational purposes only. We do not guarantee their accuracy or suitability. As a beta product, the Service may contain errors or be unavailable at times.
To the extent any warranties cannot be disclaimed under applicable Ontario consumer protection legislation or other mandatory law, such warranties are limited to the minimum period and scope required by law.
TO THE FULLEST EXTENT PERMITTED BY LAW, ORO AND ITS DIRECTORS, OFFICERS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF DATA OR PROFITS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
ORO'S TOTAL LIABILITY FOR ANY CLAIMS ARISING UNDER THESE TERMS SHALL NOT EXCEED THE GREATER OF: (A) AMOUNTS YOU PAID ORO IN THE PRECEDING 12 MONTHS; OR (B) CAD $100.
Nothing in this Section limits our liability for: (a) personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) any breach of obligations implied by applicable consumer protection legislation that cannot be excluded by law; or (d) any other liability that cannot be limited or excluded under applicable law.
Some jurisdictions do not permit certain liability exclusions. In those jurisdictions, our liability is limited to the minimum extent permitted by law.
You agree to indemnify and hold harmless Oro Digital Inc. and its directors, officers, employees, and agents from any claims, damages, losses, and expenses (including legal fees) arising from your use of the Service, your User Content, or your violation of these Terms or any third-party rights, except to the extent caused by Oro's own negligence, wilful misconduct, or breach of these Terms.
These Terms are effective when you first use the Service. You may delete your account at any time via app settings or by emailing [email protected]. We may suspend or terminate your access at any time in our reasonable discretion, including for violations of these Terms or applicable law. Upon account deletion, the licence granted to Oro under the "Licence to Oro" subsection of Section 4 terminates. Sections 5, 11 (Disclaimers), 12 (Limitation of Liability), 13 (Indemnification), and 15 (General) survive termination.
These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada. You agree to the exclusive jurisdiction of Ontario courts for any disputes.
Nothing in these Terms limits any rights you may have under the mandatory laws of your jurisdiction of residence that cannot be waived by contract.
Before any formal proceeding, please contact us at [email protected] to resolve the dispute informally. If unresolved within 30 days, either party may pursue formal remedies.
We may update these Terms from time to time. For material changes — including any changes to how we handle your personal information — we will notify you via the app or email at least 14 days before they take effect. Where changes affect how we handle your personal information or your core rights under these Terms, we will also ask you to actively acknowledge the updated Terms within the app before you can continue using the Service. For non-material changes, continued use after the effective date constitutes acceptance. If you do not agree to updated Terms, you may delete your account at any time.
These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and Oro regarding the Service.
If any provision is found unenforceable, it will be modified to the minimum extent necessary and the remainder will continue in effect. Our failure to enforce any right is not a waiver of that right.
You may not assign these Terms without our consent. We may assign them freely, including in connection with a merger or acquisition.
Questions about these Terms? Reach out to us:
Oro Digital Inc.
Email: admin@buildingoro.ca
Website: buildingoro.ca
Corporation No. 1780273-1 — Incorporated under the Canada Business Corporations Act